The National Parks and Wildlife Service promotional brand refers to all marketing material produced to communicate with our visitors, such as visitor brochures, promotional posters, consumer websites and merchandising.
The National Parks and Wildlife Service informational (corporate) brand and templates are used for any informational communications and collateral, including policies, plans of management, conservation and media releases.
The guidelines are a mandatory standard to be used in all promotional and informational material.
They include:
- appropriate use of brand logo and brand assets
- photographic style
- copy tone and manner
- collateral guidelines and examples.
If you are unsure which brand to use for your communication piece, please contact the Brand and Design Team at [email protected].
Download logos
Permission is required from the Department of Climate Change, Energy, the Environment and Water before the National Parks and Wildlife Service logo can be used on publishing material.
For enquiries about its use, please contact the Brand and Design Team at [email protected].
Logo files
NSW National Parks and Wildlife Service coupled logo
EPS files are available on request from the Brand and Design team at [email protected].
Tips for downloaded files
Downloading files
To download a file, right-click on the file name link and select 'save target/link as'.
File types
- SVG and PNG files are suitable for use in Microsoft applications and on webpages. SVG files are vector files, not pixel-based, and can be enlarged or reduced in size as required.
- JPG files are suitable for low-cost print and web production.
- EPS files should be used only by professional designers and staff experienced in using the encapsulated postscript (EPS files) version of logos and sub brands. EPS files can be used only with specialist software.